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A traditional clinical aesthetic centered on functionality—clean, medical, and scientifically credible, yet somewhat static and lacking emotional engagement. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/2461e2f4-4643-4dee-aadc-3a9ceb51b1ae/23_0212_SKC_DMI_Brand_Evolution23_PrePro.004.jpeg Brand Evolution & Digital Transformation https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/2582ab2b-ecab-4b12-b9f4-a68fd419f105/23_0212_SKC_DMI_Brand_Evolution23_PrePro.003.jpeg Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/37f0e74a-1287-40bc-946b-71a003fde7a5/23_0212_SKC_DMI_Brand_Evolution23_PrePro.005.jpeg Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/57ddb3a6-f860-4907-886b-0d785ce9d7fe/CEF.png Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/db0ce89b-cf76-4d7d-a8f1-2ef65b0acd6a/CEF_2.png Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/4965ce08-fd7e-4d65-ad9a-188f266e484e/23_0212_SKC_DMI_Brand_Evolution23_PrePro.028.jpeg Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/d26557b4-b722-4515-b562-c6cd9cc1a60e/23_0212_SKC_DMI_Brand_Evolution23_PrePro.029.jpeg Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/4f44e736-5a91-4574-b930-f7b7aaf079a8/23_0212_SKC_DMI_Brand_Evolution23_PrePro.032.jpeg Brand Evolution & Digital Transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.seoyeonrothwell.com/brine-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site http://www.seoyeonrothwell.com/about daily 0.75 2026-05-28 https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/1426368320950-PJU5A22JD0RRDUWPKIIH/534846_10151626533870548_1261285114_n-1.jpg About https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/1626969480716-T7WJWC20BBFB7O0LKMKM/sy_bw+copy.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.seoyeonrothwell.com/new-page-13 daily 0.75 2026-08-27 https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/8bdb846c-5d9f-48e0-bdbb-5c59916f8477/samminara_th_seoul_jewel.png Gen AI Media Art https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/690a6dd5-baf9-4fc3-8070-0b39c7fbb5d6/Screenshot+2026-08-27+at+2.51.13%E2%80%AFPM.png Gen AI Media Art https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/3443e84f-9302-4007-b493-1f069041ee58/Screenshot+2026-08-27+at+2.59.31%E2%80%AFPM.png Gen AI Media Art - Make it stand out The traditional jewelry box communicated Korean heritage clearly, but felt too literal and nostalgic for the contemporary world I wanted to create. Jewelry Box ↓ Onyx Stone ↓ Abstract Artifact ↓ Compressed Seoul Seoul itself was the jewel. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/aaa8994d-cccf-4678-9a2f-88303adf29e6/Screenshot+2026-08-27+at+3.06.07%E2%80%AFPM.png Gen AI Media Art Storyboard Exploration I used ChatGPT to rapidly generate storyboard mockups, enabling me to visualize ideas and test multiple narrative directions at an early stage. Through an iterative dialogue, I refined the sequence, pacing, visual language, and transitions—using AI not as the creator, but as a collaborative prototyping tool to accelerate the creative process. https://images.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/535b45a8-5a04-4b35-97b2-a308837417f3/samminara_he_camera_continues_moving_through_Seoul._As_it_pas_dc0db76a-fa34-40df-9e22-962ee0b6f797_1.png Gen AI Media Art - Make it stand out Production Workflow To rapidly prototype the film, I developed high-fidelity key frames in Midjourney, using them to define the visual identity of each scene. These stills were then transformed into animated sequences with Magnific, allowing me to explore motion and transitions while preserving visual consistency. The final edit—including pacing, music, color adjustments, and sequencing—was completed in CapCut to create a cohesive cinematic narrative. https://video.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/d3371e9c-3849-4b44-8c3e-d63e4625ffa9/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/54fb7513e4b091c87ea406cc/d3371e9c-3849-4b44-8c3e-d63e4625ffa9/thumbnail Gen AI Media Art Gen AI Media Art