534846_10151626533870548_1261285114_n-1.jpg

About

Multi-disciplinary graphic designer based in New York.

sy_bw copy.jpg

A multi-disciplinary Art & Design Director with over 14 years of global digital and art direction experience. Career to date ranges from high-growth start-ups to luxury department stores and global beauty powerhouses, reflecting a deep passion for brand stewardship and e-commerce innovation. Possesses a strong balance of right-brain intuition (conceptual creativity and fine arts foundation) and left-brain analysis (UX/UI usability, data-driven e-commerce, and AI-augmented workflows). Currently serving as the Digital Creative Lead within the Global Creative Team for SkinCeuticals, L’Oréal.

Please contact seoyeon.rothwell@gmail.com for the full resume.