ObJECTIVE
To attract new customers during the Holiday season, we created a 'disruption' holiday campaign. It had its own landing page, and was the first responsive platform for thebay.com
MY ROLE
My role was creating graphic elements/icons for both print & digital, partnering with the team in Canada, designing the layouts for desktop, video graphic components & emails for this campaign. I worked very closely with front-end developers all the way from storyboard to execution.
