OBJECTIVE
Inspired by Buzzfeed-ification & everyone’s love of lists, we’re telling our customers what the big news is this season, and giving them 50 reasons why they need to shop at Hudson’s Bay. The 50 reasons encapsulate our trends, our new brands & items, events & more. We tease items across the store, marketing channels (catalogues, emails, carousels, etc) with a master list living at the bay.com & in-store.
MY ROLE
Digital Initiative. Brainstorm to Execution. Collaborate with Developers. Wireframing (prototype) to Production.
